Doing good is good for business. With solar emerging as a kind of new status symbol for personal responsibility, builders are finding that homes with solar sell faster. Even in a fragile housing market solar homes outsell their counterparts, sometimes as much a two-to-one. And, shorter market time means lower carrying costs and improved profitability.

Builders who include solar gain:

• More profit potential
• New range of clients
• Greater client satisfaction
• Ease of energy code compliance
• Entry into the world of green building